One needs to have a solid strategy in place if they are to open a PR agency, you might be working in house as an agent or wanting to set out on your own to set up your own brand identity as an agent. Having a background of the industry that you are specifically interested will help you to transition work smoothly. A few insights on making the initial steps are highlighted below:
Decide on what specific area to focus
What will be the culture of your agency, work routines and ethics? It can be noted to understand that an events agency Dubai requires long hours of work sometimes and usually not at any given times. It is important that this is clearly communicated to all working and they are fully aware of the implications.
Make sure that you enjoy which ever industry you choose to invest your time in whether it be events (planning, providing exhibition stand hostesses, etc.), corporate advertisements or radio entertainment.
Get guidance from a mentor
It would be worth it to get guidance from someone who is trustworthy and who has the expertise in the industry. Also partnering up the business would be a suggestion to look in to if you need specific areas to be looked in to that you might not have the expertise or strength to handle it. This will give you the confidence to start up your agency without much hassle. Setting up your own business would mean that there might days of good income and days that don’t. The whole process of being your own boss would be empowering at the same time scary. The best way to be fully equipped is to have a minimum of 5-6 months’ salary saved up in your account so that this would give you sufficient funds to live till you start making progress.
Client base and location
A client base is one of the most important jobs you will initially have to do and this be done by pooling together contacts from past employment established over the years. A large number of clients and peers can be met through networking events and PR gatherings organized by corporate sector companies giving you opportunity to kick start your business. If you are planning to start in a small scale and do not have investors, it would be wise to start in a good location and modest space that can be facilitated with the current funds and this would also help in building a close nit client base as word of mouth can sometimes be the best form of marketing. It would also help you minimize costs while spending money and energy on building your brand image and providing quality services.